About

Operators, not advisors.

We don't write the deck and leave. We put people in the seat — and we know the difference because we've sat there.

Why we exist

The seat nobody can fill.

Every company hits the same wall. Someone leaves, goes on parental leave, or a project surges — and suddenly there's a seat that's hard to fill and impossible to leave empty. The usual options are slow: a recruitment cycle that takes months, or an agency that bills for strategy but never owns the work.

We fill the seat. Fast, senior, and only with people who've done the job before.

Thorell & Co grew out of Thorell Media Group — built on years of operating inside marketing, tech, and capital-markets organisations across the Nordics. We don't sell breadth. We go deep in three domains and let depth do the talking.

The market is noisy. Postings flood with applicants who'll never clear the real filters — language, cultural fit, on-site presence. We operate natively in Swedish business norms, so the person who lands in your seat actually fits it.

+25%
Commission revenue · Swedbank
−96%
Cost per acquisition · If
+430%
Clicks on −20% spend · Fractal Design
Taiwan
Market entry · Sound By Sweden
The name

Same root. New name. Same standard.

Thorell Media Group becomes Thorell & Co — an evolution, not a reset. The slash stays: it's the through-line from where we came to where we're headed.

THORELL/
MEDIA GROUP
& CO
How we work

A few rules we don't break.

/01

Depth, not breadth

Three domains, done properly, beats ten done thinly. We say no to work outside them.

/02

Sharpen before you scale

We fix what you already have before adding anything new. Most problems aren't a headcount problem.

/03

Fit over volume

One person who fits the seat beats a stack of CVs that don't. We filter hard so you don't have to.

/04

We've sat in the chair

Every placement carries operating experience, not just credentials. Advice from people who've owned the outcome.

/05

Native, not nearby

We work inside Swedish business norms — language, culture, presence — not adjacent to them.

/06

Exponential by mindset

Nothing's impossible; it's a matter of how you frame it. We bring that to every brief.

Got a seat to fill, or a function to hand over?

Start a brief →